EzyDog Privacy Policy
Last updated: 2026-10-28
EzyDog Australia Pty Ltd (ABN 19 120 196 107) (EzyDog, we, us, our) cares about your privacy.
This policy explains what personal information we collect through ezydog.com.au and our related customer activities, how we use and share it, and the choices you have. We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles, and with the Spam Act 2003 (Cth) for our marketing communications.
If you have any questions, email us at enquiries@ezydog.com.au.
1. What personal information we collect
1.1 Information you give us directly
When you shop with us, create an account, subscribe to marketing, contact us, leave a review, return a product, register a pet profile, or apply to or take part in our ambassador, creator, or affiliate programs, we may collect:
- Your name, email address, phone number, and billing and delivery addresses
- Payment information you provide at checkout (we do not store full card numbers)
- Your order history and product preferences
- Pet profile information you choose to share
- Your marketing preferences
- Content you submit (reviews, photos, videos, survey responses, and messages to us)
- Account credentials for your MyEzyDog account
- Tax, payment, identity, audience, and content information if you take part in our ambassador, creator, or affiliate programs
1.2 Information collected automatically
When you visit our website, open our emails, or interact with our advertising, we collect device and browser information, IP address and approximate location, pages and content you engage with, how you interact with our pages (such as clicks, scrolling, and mouse movements), and identifiers stored in cookies, pixels, and similar technologies (see Section 4).
1.3 Information from other sources
We may receive information about you from advertising and analytics platforms, reviews platforms, retailers and wholesale partners where you've consented to share your details, our co-branded business partners, and public sources such as your social media profile and posts if you tag us.
1.4 Information we generate about you
In running our business we generate further information about you, including customer segments, predicted preferences, and audience scores. We treat this as personal information.
2. How we collect personal information
We collect personal information directly from you, automatically through the technologies described in Section 4, and from the third parties described in Section 1.3. We only collect personal information by lawful and fair means.
3. Why we collect and use personal information
We use your personal information to:
- Run our business: process and fulfil orders, payments, returns, and exchanges; operate accounts; verify identity; prevent fraud; and meet our legal obligations
- Provide customer service: answer questions, handle complaints, and manage warranties
- Communicate with you: send transactional messages, review invitations after a purchase, and (where you've consented) marketing emails and SMS, lifecycle messages, and abandoned cart and browse reminders
- Personalise your experience: tailor the products, content, and offers we show you based on your interests and history
- Advertise and retarget: measure ad performance, retarget visitors who have browsed our site, build Custom Audiences and similar audiences, exclude existing customers from acquisition campaigns, and optimise our advertising
- Show and share customer content: display reviews, photos, and videos on our website, and use them in our marketing, as described in Section 6
- Improve what we do: analyse our data to make better products and a better experience, including using AI and machine learning tools
- Manage our partners: run our ambassador, creator, affiliate, wholesale, and other partner programs
Where the law requires your consent for a particular use, we ask for it. You can opt out of marketing and of targeted advertising at any time (see Section 7).
4. Cookies, tracking, and advertising
We use cookies, pixels, server-side tags, and similar technologies on our website and in our emails to operate the site, measure performance, run our marketing, track advertising conversions, retarget visitors, and build audiences on advertising platforms.
To do this we work with third-party providers across website operation, analytics, advertising, email and SMS marketing, reviews, customer service, and returns. Some of these providers are based outside Australia (see Section 8).
Analytics and session recordings. We use analytics tools, including Google Analytics, Microsoft Clarity, and Mixpanel, to understand how visitors find and use our site. Microsoft Clarity records how you move through and interact with our pages, such as clicks, scrolling, and mouse movements, as session recordings and heatmaps. We use these to find and fix problems with the site, not to identify individual visitors. You can turn these off by rejecting analytics cookies in the cookie banner.
Server-side tracking. As well as tags that run in your browser, we use a server-side tracking provider, Elevar, to send some events, such as product views, add-to-carts, checkouts, and purchases, from our own servers directly to analytics and advertising platforms, including Google and Meta (through the Meta Conversions API). These events can include order details, your IP address and browser information, cookie identifiers, and your email address and phone number in hashed form. Server-side events follow the cookie preferences you set on our website.
To run retargeting and audience matching, we may upload identifiers such as your email address (hashed for security) to advertising platforms so they can match you to their users. We treat this as a disclosure of your personal information.
Cookie categories
| Category | What it's for | Can you opt out? |
|---|---|---|
| Strictly necessary | Cart, checkout, login, security | No — required for the site to work |
| Functional | Preferences, currency, recently viewed | Yes, via the cookie banner |
| Analytics | Measuring how visitors use the site | Yes, via the cookie banner |
| Advertising | Personalising ads, measuring ad performance, retargeting | Yes, via the cookie banner |
When you visit our site, the cookie banner lets you accept all cookies, reject non-essential cookies, or set granular preferences. You can change your preferences at any time by clicking Cookie Settings in the footer or in your browser settings.
A current cookie inventory is available at ezydog.com.au/pages/cookie-policy.
5. Who we share personal information with
We share personal information with:
- Service providers who help us run our business (payment, logistics, IT, analytics, server-side tracking, advertising, AI, marketing, customer service, reviews, returns, and CRM providers) and our professional advisors
- Advertising platforms as described in Section 4
- Review platforms, so that they can send you review invitations and publish your reviews, as described in Section 6
- Business partners in specific co-branded arrangements, with your consent at the point of collection
- Within the EzyDog group of companies
- In a sale or restructure of our business, subject to confidentiality undertakings
- As required or permitted by law, including in response to a subpoena, court order, or regulator request, and to protect our legal rights or respond to a serious threat to safety
We do not sell your personal information.
6. Reviews, photos, and social media content
Review invitations. After you place an order, we may invite you by email to review the products you bought. To do this we share your name, email address, order details, and the products you purchased with our review platforms, Okendo and Trustpilot, which send the invitation on our behalf. You can stop review invitations at any time using the opt-out link in the invitation or by emailing enquiries@ezydog.com.au.
If you write a review on Trustpilot's own website, Trustpilot publishes it under its own terms and privacy policy, and is responsible for that review on its platform.
Reviews and photos you submit. If you submit a review, photo, or video, it may be published on our website, including on product pages, and may also be used in our marketing.
Social media posts you tag us in. If you tag EzyDog or use one of our hashtags in a post on Instagram or another social media platform, we may contact you to ask permission to share it. We only display your post on our website or use it in our marketing after you've given us permission, and we may credit you by your public social media handle. Content created under an ambassador, creator, or affiliate agreement is used as set out in that agreement.
How we use this content. We may use your review text, your first name and the initial of your surname, your social media handle, your dog's name and breed if you gave them, and any photo or video you submitted or gave us permission to use, in:
- Product pages, galleries, and other content on our website
- Marketing emails and SMS
- Paid advertising on social media and search platforms
- Our own social media posts
- Printed, in-store, retail, and wholesale materials
We do not publish your full surname, email address, postal address, or order details.
Your choices. You can ask us to remove your review, photo, or post, or to stop using it, at any time by emailing enquiries@ezydog.com.au. We will remove it from our website and stop using it in new marketing within a reasonable period. Material that has already been printed or distributed cannot always be recalled, and ads already running may continue until that campaign ends.
7. Direct marketing and your choices
You can control how we communicate with you and how your data is used for advertising.
Email marketing. You only receive email marketing if you've consented. To unsubscribe, click the unsubscribe link in any marketing email, or update your MyEzyDog preferences, or contact us at enquiries@ezydog.com.au.
SMS marketing. You only receive SMS marketing if you've consented. To unsubscribe, click the link next to STOP in any marketing SMS, or update your MyEzyDog preferences, or contact us at enquiries@ezydog.com.au.
Transactional messages. We will still send you transactional messages (order confirmations, shipping updates, returns, and customer service) after you opt out of marketing. Review invitations are covered in Section 6.
Targeted advertising, retargeting, and Custom Audiences. To opt out:
- Adjust your cookie preferences on our website (see Section 4)
- Email enquiries@ezydog.com.au to be suppressed from our Custom Audience uploads across all platforms we use
- Adjust your preferences directly with the advertising platform. Major platforms provide preference centres at Meta (https://www.facebook.com/ads/preferences) and Google (https://adssettings.google.com)
- Use browser controls such as Global Privacy Control where supported
Opting out of advertising doesn't stop you from seeing ads — the ads you see will be less relevant. Opting out of advertising doesn't opt you out of email or SMS marketing.
8. Sending information overseas
Some of the providers we use are based outside Australia. By using our services you acknowledge that your personal information may be disclosed to recipients in countries including the United States, Canada, Ireland, New Zealand, the United Kingdom, Denmark, and the Philippines.
We take reasonable steps to ensure overseas recipients handle your personal information consistently with the Australian Privacy Principles, including through contractual data protection terms.
9. How we protect your personal information
We take reasonable technical and organisational steps to protect personal information against misuse, interference, loss, and unauthorised access, modification, or disclosure.
If we ever experience a data breach that's likely to result in serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner as required by the Notifiable Data Breaches scheme.
10. How long we keep personal information
We keep personal information for as long as we need it for the purposes set out in this policy, and for any period required by law. This includes keeping order and tax records for at least 7 years to meet our obligations to the Australian Taxation Office, and keeping content produced under ambassador, creator, and affiliate agreements for the period set out in the relevant agreement.
When personal information is no longer needed, we take reasonable steps to destroy or de-identify it.
11. Your rights
Under Australian privacy law you have the right to:
- Access the personal information we hold about you
- Correct any inaccurate, out of date, incomplete, irrelevant, or misleading information
- Withdraw consent for marketing, advertising, or other uses that rely on your consent
- Request deletion of personal information that's no longer needed for the purposes we collected it for (we may need to keep some information to meet legal obligations such as tax records)
To make a request, email enquiries@ezydog.com.au. We may need to verify your identity before we process your request and will respond within 30 days.
12. Complaints
If you think we've breached the Privacy Act or this policy, email us at enquiries@ezydog.com.au or write to:
Privacy Officer
EzyDog Australia Pty Ltd
PO Box 293
Elanora QLD 4221
Australia
We'll acknowledge your complaint within 5 business days and aim to respond within 30 days.
If you're not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner: https://www.oaic.gov.au/privacy/privacy-complaints, 1300 363 992, or GPO Box 5288, Sydney NSW 2001.
13. Contact us
Email: enquiries@ezydog.com.au
Post: Privacy Officer, EzyDog Australia Pty Ltd, PO Box 293, Elanora QLD 4221, Australia
14. Changes to this policy
We review this policy regularly and may update it from time to time. Where we make material changes we will update the policy and the "Last updated" date at the top and, where required by law or where the change materially affects your rights, notify registered customers.